Hi, I am Charlotte Hågård.

I help individuals, companies and entrepreneurs stand out!

As a pioneer in career development in Sweden, a well-known LinkedIn & Career expert, lecturer, author, and specialist in personal brands, I have helped hundreds of thousands to develop. Now it's your turn!

Hi, I am Charlotte Hågård

I’ve dedicated my life to empowering people to live out their purpose and to manifest their biggest desires utilizing a structured methodology, concrete strategies, and tools of self-mastery. 

I’m on a mission to help you reach your highest potential and accomplish your dreams!

As a thought leader and pioneer in career development in Sweden, a well-known LinkedIn & Career expert, Speaker, Author and specialist in Personal Branding, I have helped hundreds of thousands to develop and transform their life, career and business. 

During my long career, I have created methodologies, tools, books, workbooks, e-courses, workshops and programs that countless men and women have used to create real change in their lives, careers, and businesses.

Now I am here to help you! 

Career expert

I help people grow and reach their full potential. Some of my achievements;

  • PIONEERED the career coaching industry in Sweden
  • COACHED over 10,000 people about jobs, careers, LinkedIn usage, employer branding, leadership and business development
  • WRITTEN 9 career books, of which some have become best sellers in Sweden
  • LECTURED TO AND TRAINED over 300,000+ people in Sweden and internationally about careers, LinkedIn and personal branding -  offline and online 
  • CREATED the well-known “Inward-Outward-Forward” methodology for career development
  • FOUNDED the Swedish Career Coach Academy /Karriärcoachakademin which has served more than 3000+ career coaching students
  • PROVIDED LEADERSHIP TRAINING AND EXECUTIVE COACHING to numerous businesses and organizations, including the Swedish Military for more than 10 years
  • CAREER EXPERT in 1000+ media articles, tv, radio and podcasts 
Learn more - Career programs

LinkedIn queen

Helping individuals and companies to STAND OUT on LinkedIn 

  • SELECTED as one of Sweden's leading LinkedIn experts by LinkedIn
  • FOUNDER & CEO of Social Branding Group – LinkedIn-specialist 
  • KNOWN in Sweden and internationally as the “LinkedIn Queen”
  • AUTHOR of two best-selling books “Stand Out on LinkedIn” and “Stand out – Build your personal brand and create a winning LinkedIn-profile”
  • MEMBER of LinkedIn’s Top Influencer Group “LinkedIn Evangelists” 
  • LINKEDIN-EXPERT to numerous media channels 
  • GIVEN hundreds of LinkedIn-presentations in Sweden and abroad
  • DELIVERED personal feedbacks on 10000+ LinkedIn profiles through my team of top LinkedIn coaches
  • CONSULTED both strategically and hands on with 100+ companies on LinkedIn

Please connect with me on LinkedIn 

Learn more - LinkedIn-programs

Founder Next Chapter - Tuscany

Creating the space for you to design a life and career you love   

"During the pandemic I had so many clients who started to reevaluate their life and dreamt of doing other things. I realized it was time to set my own dream in motion - creating a space for people who needed time out to reflect on their next step.

I decided to take people to a beautiful place, Tuscany in Italy, where they could relax and completely focus on designing their future life, career and business. I call the program NEXT CHAPTER - no matter where you are on your life´s journey... there is always a new exciting chapter waiting around the corner."

Today we have people coming from all walks of life, industries and jobs to our fantastic retreats and programs.

Are you joining us?

Learn more

Founder Swedish Career Academy

Educating career coaches in the Swedish Career Academy  

I started Swedish Career Academy to provide career coaching professionals with a structured methodology and other training tools to enhance their work with job seekers and those looking for vocational/career counseling.

Through my Inward-Outward-Forward (Inåt Utåt Framåt®-)-methodology, thousands of career coaching professionals have completed training through the Career Academy.

We offer training programs, certification and tools for people wanting to develop and enhance their Career and Job coaching skills and toolbox. 

Learn more


I have written a number of popular and best-selling career books, including: 

Stick ut / Stand Out - Build your personal brand and make a winning LinkedIn Profile 

Stick ut på LinkedIn / Stand Out on LinkedIn 

Alla har talang / Everyone's Got Talent 

Jobbsökarboken / The Job Seekers Book - 13 quick steps to your new job  

Bli din egen coach / Become Your Own Coach - a handbook in life and career planning

Ansökningsboken / The Cover Letter Book 

CV-boken / The Resume (CV) Book

My English book is called Stand Out on LinkedIn

My other books are all in Swedish, but will be translated into English by June 2024, or sooner. 

Get notified when additional English books are available by joining our newsletter list i footer.

Read about and Order my books


Press Kit


I am looking forward to communicating with you. Please send me a message here>>

or email me directly: [email protected]


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